Boxing Society
AI-driven lead capture that makes the difference
Boxing Society is a leading gym specializing in boxing and fitness. With a growing customer base and increasing interest, owner Quirijn Kroese needed a more efficient way to follow up on leads and convert them into members.
The challenge
Boxing Society faced a common problem: potential customers showed interest through various channels, but manually following up on all these leads was extremely time-consuming. The team spent dozens of hours each week on:
- Manually answering questions via email and social media
- Sending payment requests and following up on outstanding payments
- Maintaining lead information across different systems
- Missing potential customers due to late or no follow-up
Additionally, follow-up was not available 24/7, meaning leads that came in outside business hours sometimes had to wait days for a response.
Our solution
We developed a fully automated lead capture and follow-up system that seamlessly integrates with Boxing Society's existing workflows. The solution includes:
- Automatic lead registration: Every contact moment is instantly recorded in the CRM system
- Smart follow-up via email and WhatsApp: Personalized messages are automatically sent based on the stage in the customer journey
- Automated payment requests: The system automatically sends payment requests and reminders, connected to the payment system
- 24/7 availability: The system operates continuously, even outside business hours
- Intelligent prioritization: Hot leads automatically receive priority in the follow-up process
The results
The implementation of the AI system delivered immediately measurable results:
"De AI-gedreven leadcapture die And AI voor ons implementeerde, is een complete gamechanger. Wat eerst handmatig gebeurde – van opvolging tot betaalverzoeken – verloopt nu volledig automatisch via e-mail en WhatsApp, gekoppeld aan ons CRM en betaalsysteem. We besparen wekelijks 20 uur werk, ons leadvolume steeg met 40% en de conversie met 15%. Het systeem werkt 24/7 door, zonder dat wij ernaar hoeven om te kijken."Quirijn Kroese, owner Boxing Society
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