A decision matrix for SME leaders. When does hiring an AI specialist pay off, and when can you go it alone with ChatGPT Enterprise? The real trade-offs laid out, plus a hybrid approach that combines the best of both.
From healthcare to SMEs — we make AI practical and measurable.
The five blockers that stop SME leaders in their tracks when choosing between an AI partner and DIY.
ChatGPT Enterprise licences cost a lot but only pay off with serious internal capacity. Otherwise it stays at the level of one-off experiments.
Hiring an AI engineer costs €100k+ and takes 6-12 months between recruitment and onboarding. Until then, everything sits still.
Your own IT team has no headroom next to running projects and lacks the deep AI expertise to deliver within 3 months.
SOC 2, GDPR and the EU AI Act: once set up incorrectly, fixing it is expensive. It must be in place before 2 August 2026.
Fear of investing in something that produces nothing. Without a working prototype, every ROI promise is speculation, not fact.
Every consultant says "hire us" and every SaaS vendor says "do it yourself with our tool". Nobody offers the honest trade-off.
Concrete numbers from our clients
AI-driven lead capture with email and WhatsApp automation, connected to CRM.
AI-driven intake module for vehicle photos. Automatic appraisal and faster processing.
Chat-driven AI assistant for the homeless. 8 aid organizations bundled into one access point.
5 professionals from Groningen
AI Strategy & Business Optimization
AI Implementation & Innovation
AI Engineer
AI Engineer
AI Engineer
When you want measurable results within 3 months without first building internal capacity for months. ChatGPT Enterprise is a tool; a partner delivers strategy, implementation and knowledge transfer in a single engagement.
Not if you pick a partner that builds knowledge transfer in explicitly. At And AI we document every step and train your team, so you can move forward independently after the engagement.
No problem, we work without vendor lock-in. All code, prompts and documentation are your property. You can take over our prototypes or evolve them further.
Pilots from €2,500, production tracks from €15,000. Fixed price upfront, no open ends. During intake we agree on scope and investment together.
Discovery call within 1 week, intake within 2 weeks. We deliver pilots within 4 weeks, production tracks in 8-12 weeks.
We work with diverse SME sectors: finance, legal, logistics, healthcare and retail. During intake we check sector-specific compliance (GDPR, EU AI Act, industry codes).
30 minutes, online and without obligation. We screen whether a partnership adds value for your situation or whether DIY with ChatGPT Enterprise is enough for now.
