How Content & AI works: from idea to published article in 15 minutes

Estimated reading time: 5 minutes

Table of contents

1. Why we built Content & AI
2. What is Content & AI?
3. How it works: three phases
4. You stay in control
5. What you get out of it
6. Who is it for?
7. Frequently asked questions

Why we built Content & AI

Almost every company we talk to wants to publish more often. There is a list of topics, someone once set up a content calendar, and still nothing appears for months. Writing takes half a day per article, and that half day never comes.

The obvious shortcut, pulling a text out of a chatbot, disappoints in practice. The text sounds like everyone else, the facts need an extra check and you still have to handle publishing yourself. We ran into the same thing. So we built Content & AI: a platform that covers the whole journey, from idea to publication, with your approval built into the flow.

What is Content & AI?

Content & AI is one place where content gets conceived, created, approved and published. It starts with an analysis of your website. From that it builds a brand profile: what you do, for whom, which cases and numbers you have and which calls-to-action you use. The brand voice is adjustable, from formality and humour to how you address your readers. The profile is refreshed weekly and never overwritten without your approval.

There are no long questionnaires and no prompts to write. The platform writes from your company's perspective, with your own examples in the text.

How it works: three phases

Everything runs through one guided wizard of seven steps, grouped into three phases. After each step there is a checkpoint where you can adjust before moving on.

1. You set the story

You enter a topic or start from news in your industry. The platform does the research and prepares an outline. Adjusting happens in plain language: "more focus on X" is enough.

2. The platform prepares everything

You get an article in your brand voice, with sources and an SEO score. It comes with a featured image and a post per social channel. Each part can be adjusted separately: rewrite the article with feedback like "shorter and more businesslike", swap the image or upload your own photo, and fine-tune every social post per channel.

3. You approve and publish

Everything stays a draft until you say yes. Then the platform publishes straight to WordPress, LinkedIn, Instagram, Facebook and X, or schedules the publication through the content calendar.

You stay in control

AI can make mistakes. That is why the platform is built around your checkpoints. Approval can be made mandatory, reviewers get an email automatically, and every article lists its sources with a fact-check reminder attached.

That keeps it a collaboration. You change, add or enrich until it is your story, and you do that in plain language rather than in settings or prompts. It never becomes AI on a conveyor belt.

What you get out of it

Your time goes into judging: picking a topic, adjusting the outline and approving the end result. Expect around fifteen minutes per article, social posts included. Article, image and posts are ready in a single flow.

We are our own first customer: our blog runs entirely on Content & AI. Every article on andai.nl was written, reviewed and published with it. Read a few of them and judge for yourself whether AI content has to feel generic.

Who is it for?

For companies that want to be visible every week without losing half a day to it. You do not need a marketing team: if you can judge the end result, you can work with the platform.

Content & AI is currently in alpha. The first month is free, after that you pay €29 per month for as long as the alpha runs, with unlimited articles, images and social posts. We ask one thing in return: your honest feedback. As a founding member you then get 25% off the final price in your first year.

Frequently asked questions