Workshop · In-company

What SME leaders can learn from the xAI-Anthropic deal

Build a flexible AI strategy in one afternoon that keeps up with the market. Concrete action plan, smart partnership choices, no vendor lock-in.

  • A shared AI strategy compass for your management team
  • Concrete 90-day action plan with KPIs and owners
  • Partnership-vs-build framework, translated to SME scale
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Strategic AI partnerships workshop for SME leadership

Trusted by public and commercial organisations

From public sector to SMEs: businesses building their AI systems with And AI.

Stichting Wender
Stichting LIMOR
Stichting Terwille
The Salvation Army
WerkPro
The Boxing Society
Vos Energie
Back2Code
Script
Bolsenbroek
Hello Company

When AI giants partner up, SMEs need a plan

xAI and Anthropic, two competitors, are sharing Colossus, the world's largest GPU supercluster. Anthropic is committing 50 billion dollars in AI infrastructure. The signal is unmistakable: even the giants don't go it alone.

For SME leadership this raises one question: what does this mean for our strategy? Building your own infrastructure is not realistic. Sitting still is not an option either. The right answer is somewhere in between, and it differs by sector and organization.

The trap most SMEs fall into: chasing tools instead of choosing a direction. ChatGPT today, Copilot tomorrow, Claude next month, with no compass tying it together. The result is fragmented spend, no measurable outcome, and a team that grows tired of "the next AI pilot."

This workshop turns that around. In one afternoon you and your management team build a strategic AI compass, decide where partnerships beat in-house build, and lock in a 90-day plan you can actually execute.

After this afternoon you have...

Four deliverables you take back to your organization the same day

A strategic AI compass

A shared direction for your management team. No more reactive tool-chasing. You know where AI fits your business and where it doesn't.

Smart partnership choices

The xAI-Anthropic lesson translated to SME scale: when do you build, when do you buy, when do you collaborate, even with competitors?

A concrete AI action plan

The first 90 days mapped out: priorities, KPIs, and named owners. Not a five-year strategy, an executable wedge.

No vendor lock-in

You learn how to set up AI architecture so you can switch models and providers without a rebuild. Flexibility as a design principle.

The four workshop modules

Half a day, four modules, one usable AI action plan

1

Module 1: Market analysis

What are the AI giants (xAI, Anthropic, OpenAI, Google) doing, and what do their moves mean for your sector? You leave with a clear read of which trends are signal and which are noise.

2

Module 2: Opportunity mapping

Which AI applications fit your business model, and where is the ROI highest? You map your processes against an opportunity canvas and pick the wedge that delivers fastest.

3

Module 3: Partnership strategy

Build, buy, or partner? When does each route make sense, even with competitors? You apply a decision framework to your own situation and walk out with concrete supplier criteria.

4

Module 4: Personal AI action plan

The concrete first 90 days, including KPIs and named owners. You leave with a filled-in action plan and the market-analysis framework handouts.

Three SME cases that prove the approach

Dutch SMEs that turned an AI strategy session into a working solution.

The Boxing Society: AI for member retention

From "we should do something with AI" to a working member-engagement assistant. The strategy session pinpointed exactly which process to attack first, with a measurable retention KPI.

1 wedge process Member retention as KPI Live in weeks

Bolsenbroek: AI without vendor lock-in

Bolsenbroek wanted AI capability without becoming dependent on one cloud or model. The strategy session produced a model-agnostic architecture and a partnership shortlist that fit their margin profile.

Model-agnostic design Switchable providers SME margin-fit

Stichting van de Straat: AI with limited compute

A non-profit with a tight budget that still wanted real impact from AI. The session translated the partnerships question (build vs buy vs share) into a deliberate buy-and-share strategy with measurable social outcomes.

Buy + share strategy Limited budget respected Social KPIs

Request a quote

Half-day in-company workshop, fixed-scope quote, no surprises.

In-company
  • 4-12 participants (management team + key people)
  • Half-day workshop (4 hours)
  • Senior AI strategist with SME experience
  • Filled-in AI action plan + framework handouts
  • At your location or at And AI
  • Fixed-scope quote upfront, no surprises
Request a quote →

Frequently asked questions

How does the xAI-Anthropic deal translate to my SME reality?

The headline is "two giants share infrastructure." The principle is "even the strongest don't go it alone." For SMEs that translates to a deliberate partnership strategy: which AI capability do you license, which do you co-build, and which do you share with sector peers? In the workshop we apply that decision framework to your specific situation.

Should we build our own AI infrastructure or pursue partnerships?

For 95% of SMEs, building your own foundation models is not realistic, and not the point. The right question is what to build on top of existing models, which providers to partner with, and how to keep that switchable. The workshop gives you a build-vs-buy-vs-partner decision framework, with concrete supplier criteria.

What's a sensible first step toward an AI strategy?

Pick one wedge process where AI moves a number you already report on. Make it measurable, set a 90-day deadline, name an owner. Don't try to "do AI" across the organization at once. The workshop walks you through this prioritization with your own processes on the table.

How do we avoid vendor lock-in with major AI providers?

Two design principles: keep your data and prompts portable, and use an abstraction layer between your application and any specific model. That way you can swap Claude for GPT or Gemini without a rebuild. We cover this in module 3 and translate it to architecture choices that fit SME budgets.

Does a half-day workshop really produce a usable AI action plan?

Yes, because the deliverable is intentionally narrow: a 90-day plan, not a five-year strategy. The afternoon is structured around four modules with templates we've used with 50+ SMEs. You leave with a filled-in plan, not a homework assignment.

What organization size is this workshop suitable for?

Built for SMEs of 10-150 employees. Group size 4-12, ideally your management team plus a few key people. Smaller than 10 employees? We typically suggest a shorter format. Larger than 150? We split into two sessions to keep the room actionable.

Build your AI compass in one afternoon

In-company · 4-12 participants · Fixed-scope quote, no surprises

Tailored to your sector
Senior AI strategist
50+ SMEs guided
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